Hello again readers,
There comes a time in every marketers’ life when he has to make critical decisions. Today is one such day. Hell I’ve screwed it all up, in my mind, and I am still at a loss as to know what the way through is. I hit these patches more often than I want to and I am left wondering ‘What am I doing wrong?’.I follow the coach’s advice and still don’t get the subscriptions to my email lists.
So I am not yet near enough to the flow of people who surf the net daily looking for solutions to their problems. It is no good just burying my head in my hands and feeling sorry for myself. There is no agency which will come down and wave a wand. Actually it would freak me out if there was. I just have let more people see my posts,videos and feel inclined to click and see my free offers. Simple enough. Yet so hard to put into practice without a lot of knowhow.
I cannot even hide behind a certain sort of smug self righteousness you see in some marketers’ spiels which are sort of pretend humility. No this is the real deal. The bonfire of the vanities stuff. No where to hide, nowhere to run. Just debt and a not very successful attempt at business plus an awful lot of hours put in. So many hours.
Do I want your sympthy? Probably. Your commiseration? definitely. But above all I want people to come and subscribe to my list and get my emails on offers. There we are. I said it.
The Frank Zappa (I think) song-‘We’re only in it for the money!’ could cut in here. I know I’m not supposed to be. It’s not very Napoleon Hill after all. No. But that song sums it up. ‘We’re only in it for money!’ It’s strong! It’s loud ! And above all it satisfies the cynical soul in me that knows perfectly whatever people are saying,they’re only in it for the money too! Kapish?
When everything is stripped away in this big old ugly world,it’s rampant materialism which wins, and I don’t care how many sickly sentimental claims of the opposite and false tears, and put up pleasure in other peoples’ achievements I listen to or see, I know that deep down they are counting the money too.
And hell I would like to now too!
The great Bill Hicks said all marketers and advertisers should ‘go home and shoot themselves!’ I kind of agreed with him.Lets face it. It’s about as dishonest a profession as you could find. A bunch of hyped up dissimulating grasping tricksters and frauds. I know too much without having been paid. And above all they have the nerve to pretend to be your friend….when it suits them! I tell you I get some emails,and some of them actually have the nerve to come with gobsh*te like-‘Oh Mike,I -heart- you!’ ‘Hi Mike,this is your future self!’ What presumptuous little a-holes! Wow!
Marketers are like the guy who’s sitting on the pavement outside a restaurant with a cardboard poster saying-‘Homeless-Can you help?’ They are about as popular. After all, is the homeless guy someone you want to meet when you are dolled up with a date and going for an expensive meal? Well obviously the lesson is about shame and guilt and to impress your date you might put some change in the homeless guy’s cash box.
We are about as needy. Actually maybe worse. The homeless guy knows his situation.It’s the cold pavement. He’s depersonalised completely by his situation. Who knows? He may have a PhD,a couple of kids in another city. But he will still get treated like a nobody. He may be tomorrow’s you! Or me! Someone might urinate over him tonight!How’s that for a treat? Real nasty!
Somehow in marketing we have to move from the position of that guy on the pavement and become someone who has authority and good reputation. (This is not my example,but Rich Shefren’s)
It’s a tough call. How to move from A-where we sitting with the begging bowl-to B,where we are looking pretty with a shed load of subscribers all desiring our communications and offers. I’m still on the pavement-metaphorically,because nothing really compares with that sort of horror show IMO- and holding out for loose change. I sort of know what is entailed but I will not know for sure until I’m off the pavement.
Anyway if you would like a free product then go to: