Hi there folks,
I hope you are doing good and getting your deals together. It has been a weird time in the world for a time now,and having rewatched a film called 2012 last evening I am inclined to wonder at what is going on with multiple hurricanes hitting central and north America and the simultaneous earthquake in Mexico.Then there is also socio-political rumblings around the place and I find myself drawn in and desiring to give my own comments. Stuff we should have resolved in the world a while back raises its ugly head again and I wonder why we let it. Western culture has become too relativistic with the mass spread of post modern thinking – this is the Post Modern Age’s worst fault and leads to some dangerous absurdities such as giving too much space and credence to some very ghastly viewpoints. Somewhere one has to take a stand., and say what is right and what is wrong.
I am told ‘Be yourself’. Really? You honestly wish me to go out and give the full version of me? well don’t say you ain’t warned. Actually I like the quote by Oscar Wilde which says’ Be yourself. It’s the only part available right now.’ Another quote I read told me I could not fail at being me. Most reassuring. Now I’ve studied some social psychology and anthropology so I am a bit wise as to what the human makeup is. I am fascinated by the mind and the social setting of human endeavours, and in marketing there is obviously a degree of room for using this material. I shall go into this in some depth as I progress in life and report it here over time. The use of hypnotic language patterns and NLP techniques is quite common in marketing world.
But the most obvious use of psychological techniques is when you offer something which will have your audience begging to be allowed to buy what you offer and then delivering in full on what you titillated their senses with.
Dog behaviour offers keen insights here. when you give a dog his dinner, you have this preframed creature literally begging to get that plate into position so he can eat-surely the highlight of the day. He will emit longing noises, and saliva will start to run down his jowls until pools form on the floor below his mouth, and he will move around in wrapt anticipation of the event to come-to wit the arrival finally of the bowl of food. He will stick his paw in the air and as soon the bowl gets put on the floor that face is deep into it and demolishing the contents. The point of marketing is to get your potential buyers to where they are the dog!
The pools of saliva are more like a flood. The internal talk is going: please! please! Desire is just that. And this I see as the end point of marketing. And that is really all one needs to do.
But just imagine if you had got the dog all excited about the food, but then at the last minute had swapped the bowl with his normal food in for a bowl filled with sand ,or stones? What then? Or less offensively, but similarly deceptively a bowl with tangerine segments and lettuce leaves. The dog would probably feel badly treated or worse. To be frank if it went for you in the instance of a bowl with stones in it, then that would be well deserved and good luck getting it to shower you with affection again. In the case of a tangerine and lettuce dinner the dog would simply think you were screwing with it and find itself something from the larder,by force if necessary.
Don’t mess with your pets is the moral of the story, or as importantly for my enterprises -Don’t mess with your customers!! Give what you say you will.
I am into the final week of the ‘Quick Start Challenge’ now. It has been very appropriate to my needs,and has made me realise that deadlines can be salutary. The previous weeks have involved building this blog site, creating a two step Optin process in order to get subscribers who can become buyers, and creating an automated machine for delivering emails to my subscribers. This has been putting my ducks in a row in the right order. I think this had been overwhelming me before, though I do not really know why. Maybe it needed to be set out for me. Anyway now I am in the process of deliberating traffic getting strategies. In my mind I think I will do videos,as I have already done quite a few, and some facebook Ads. I will also read other people’s blogs and look around forums. The awesome thought is that when I have everything in the right order and functioning I may actually get the system to work for me. Hoorah!
Anyway this is the lot for today,so stay cool and be well if you are reading this.