I wonder what it would look like if I were to suddenly set out EVERYTHING I knew about marketing online. What would it look like? How much would it be a repeat of everyone else’s ‘best of…’ or whatever? How much of what I do put out is just my slant and how much what I have been taught?
You see no matter what someone tells you, it is still understood through one’s own personal filters. Often to the point of an ordinary sentence looking like two differently meant things to two people reading it.
Philosophers have been concerned with such matters deeply through the ages. Is the object you see actually the object you are seeing? And is this object the same as the one which the person standing next to you is seeing?
So when in marketing we are addressing pain points in people and persuading them that we have the answer to their prayers, do we? Or do we just think we do? How far should we go in persuading them that we do, if in fact it is open to question? It is really a matter of communicating clearly to people so that they know what it is we are talking about so that it is possible to adress their problems.And find the correct solutions.
I can market x,y,z to people and maybe they will buy, but what use at all is it if I successfully market a product which though it produces sales, does not do what it claims and eventully lies dormant on someone’s hard drive,not being used. How much use have I been to them then? If I am properly to do my job, then surely I have to be clear that customer satisfaction rates very highly at the top of priorities. And I have to hear what people are saying about what I say.
I cannot control whether or not someone uses a product I sell them ,but I can sure as hell market well enough to ensure that people do buy suitable products which are of value. And I market products created by proper experts,not amateurs.
You’ve probably bought products where the marketing material was so good that you could not wait to buy, but then you bought and then the disappointment set in. The product just did not add up to the marketing.Feels bad,doesn’t it? It seems to me that keeping both the marketing and the product of a high quality you have your best chance of winning.
So what does what I have been saying here add up to? This. Focus on your target audience more precisely so that they are the intended target so that they can make the most out of what they are persuaded to buy, because they are perfect for that product. In other words sell them stuff that they do want. And to do that the marketing message needs to be all the more precise, and our knowledge of the products we sell more complete. Then those we address may recognise themselves as being those who will benefit properly from purchasing the products.
If you want to make your offers better than they have been then you may well enjoy this FREE product from Dean Holland, a total pro who I listen to a lot and am a partner in his company. He gives you the lowdown on what you need to address to get the required quality of offer onto the table:
For the price of a couple of coffees for shipping you could learn the necessary steps to your best success yet! Go well and be happy!