Out of the complexity comes simplicity…

Hello again,

I realise that working in Affiliate Marketing requires that fairly often I have to go above and beyond my skill set in order to accomplish another task I realise I have in my way. So I learn to do something else new, i discover a new tool I have to learn,or even a new way of thinking I need to be aware of.

Sometimes it even quite a lot of effort to discover how to do something I need to accomplish or even what needs accomplishing.The journey after all has to go on.

Now I’ve been travelling enough to know that one has to be equal to whatever life throws up,or in this case one’s marketing journey.

I have tightened up on other skills I had before too and whatever the journey requires I am up to. and it’s good to increase one’s range of capability in some way. What yesterday was inconceivable, tomorrow becomes default functioning.

And not only do I have to acquire more resources but I have to become more resourceful, the true all rounder as it were. Often my resourcefulness involves sheer stamina, the resource of just keeping going and being happy to do so. Or being able to look at the journey in new way. I have to survive being swallowed whole by this marketing gig and surviving to tell the tale. In an obvious way it runs me even though I am in charge at all points.

But I am encouraged by the possibility of the prizes which lie ahead. Abundance and wealth beyond what I can lay my hands on now, for sure.The ‘why’ is the important driver in all of this. Were it not I would be better off concentrating for now on painting pictures which is great fun.

I am aware though of my shortcomings as well as the overwhelm I can be prone to if I consider everything I have to do. And above all in order to do well I am informed that I have to simply impress the market. So it goes on,deeper and deeper into the scheme. Okay, so what next?

Haha! Maybe I should get a witchdoctor to help me get subscribers. or learn better language patterns. Of course it is default for me to consider the more complex approaches, being as I am a fairly complex being. After all, how many hours a day will this business require me to work  to make headway with some of the tasks if I am to make a success of it?

But if it is 20% of the work which will get me 80% of the results  then where am I losing sleep if I do not bother with certain tasks? I’m not if I know what they are. And maybe it’s only 10% of the work,fully focused of course, which will get me 90% of the results.

I am back to delegation/outsourcing as a solution, maybe the only one. It will have to be on a minimal budget though.

So to move on a couple of notches, you can imagine perhaps my surprise and amazement when in the midst of this morass of complexity and wondering how to organise it all, I listen to the following ideas of marketing giant Frank Kern.


He was talking to a friend of his who was discussing horse riding and telling of how he remembered seeing someone with a $1k saddle trying to ride a $10 horse, and saying there was no way that $10 horse was going to be any use at all no matter what sort of saddle you put on it. A $10 horse is after all just a $10 horse. The fancy saddle was not going to achieve a thing.Except make the person look like a fool. And Frank Kern reckoned that marketing is a lot like horse riding. You gotta get a good horse and that’s really the whole of it.

Now in marketing terms the horse is your offer, the transport from A to B. Now you can have a great appearance, fine copywriting skills, a whole host of gismos and tools, a carefully modulated speaking manner using hypnotic language patterns and no matter what fine courses behind you, a special camera to shoot videos etc, but if your offer is like the $ 10 horse then all that ain’t worth a dime and you will bomb.

Having a good offer is like  having a great horse which knows what to do and obeys your commands. And that is the only thing which will get you what you desire.

He goes on to talk about what constitutes a good offer. The example he uses is of crazy tough mudder entrants doing the long course and testing themselves out to maximum so that they arrive at the end completely exhausted and thirsty. In that state will easliy accept your offer of a wholesome drink for them. All you have to ask is  ‘Are you thirsty? well I have just the thing…!’ Product sold. Your thirst quenching body reviving drink!

Aced it!

For someone like me this is truly a lightbulb moment. I have been told so often to keep it simple, or not to overthink things. And that is really how it is. Or as Jay Abrahams says, ‘The best way to sell a horse is to put up a ‘For sale’ notice!’ Blinding! I am in awe!

For the Free =Shipping offer ‘The Perfect Offer’ please hit the url below and move ahead in the process. It’s win-win deal. Or a long cool drink on a very hot day!




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