Hello again,

I hope you are doing well. The winter is really biting now, and feels slightly uncomfortable. But I guess getting older sees to that a bit.

Something we are told as marketers to do is to be consistent. I cannot honestly say that I am when it comes to posting blogs and putting up videos and I guess that this is a skill we learn over time as our businesses take off. But one thing I am going to imprint on myself this year is that marketing is actually quite simple and try and follow that principle as such as possible. Certainly the way it has been put to me shows me that it can be just like that. Simplicity itself.

I am sure that at certain time I have made it seem far more complex than it is and viewed my tasks as being as hard as the labours of Hercules,without quite knowing what I had to do.

Sometimes I am still not sure as there is a degree of multi-level functioning involved in all this. But doing the basics right time after time will at least ensure that whatever I add init is added to a firm foundation.

Right now I have to get a grip on my use Facebook ads. I have now tried 4 ad campaigns.I have gotten no subscribers from them. so what is the problem? Time go back to the drawing board and educate myself further. It would be good to become an expert on these as it seems fairly natural to use them.

I did think the capture page must be faulty, but since then I have learnt it may be the ad itself that creates clicks but attracts the wrong viewers. Maybe it is not clear enough. Getting the right sort of people to look at the ad who will then be likely to want to look further has to be the aim. For the price of two cappuccino a free product on what constitutes the Perfect Offer has to be a no-brainer.

Frank Kern says that anyone can make it in marketing PROVIDED he has this one thing..an offer. That’s all. An offer, pure and simple. Advancing along that line of logic why would one not want to construct the PERFECT OFFER?

Once you have an offer it just has to go to the right people at the right time in the right way. The example used is of a bunch of runners on a very hot day being offered an iced  lemon drink at the finish line. Simple. A cup of hot coffee might not work quite as well!

That is the dead simple way of viewing the process. Complicating it beyond that would be bad manners, and an intrusion.

BTW-To get the Perfect Offer please go to the following link.:https://mikeram.clickfunnels.com/optingx65g1dk

 

Hello there,

It has taken a while for me to get back to my blog site after the New Year ,partially because I have been snowed under with extra webinars. It was good to take a break for a while too and forget about necessities rather than relaxation for a bit.

So at the last point of contact I left with a choice held out for you about ways you’d possibly like your life to be mysteriously improved from a number of options and of course you could have cheated a bit.Such as having three wishes and multiplying them and taking each of the other choices as one wish. On the other hand you might have fluffed it by saying a sentence beginning-‘Oh I wish I could…(something really mundane)’,and losing all your wishes like that in meaningless statements of desire.

So  now I am going to give you the next part of this which is to say that instead of all of those somewhat fanciful choices, you could create a great little business for yourself doing what I am and following a course of action to make great  profits online in affiliate marketing. Too corny? Too off pat? (the message, that is) Well too bad! Life is still life and things stay pretty mundane around here, what ever novelists say, though having a generous amount of imagination does not hurt one bit. Nor does having dreams which you have the vision to put into a time frame.

So what do you need to start a business online?  Well first off a choice about what sort of business is necessary. Do you intend to create your own products? This is a good one if you feel really competent about what you are creating and it can have great results for you. But it takes time. And money. And tuition.

Next you could do ‘Search Engine Optimisation’ as a business, whereby you help other businesses improve their ‘Google’ ranking ( or any search engine for that matter, though Google is still the main one),so that they appear nearer the top of the first page for that type of business. This involves some technical knowledge as well as the know how to get clients to pay you to help them so you have to have a good track record early on in the piece. In some ways this is a nerdy way to progress, and involves understanding a lot about keywords and tags.

Then you can just coach, but I would suggest that coaching is really something you do when you are conversant in or other type of online business beforehand.

Ecommerce too is something a lot of people are drawn to, and can be a good business, if you know where to go to get relatively good products to sell at low cost to yourself.

Then there is Affiliate Marketing,whereby you market to online viewers products which you endorse but do not make. For reasons of relative ease-and I emphasise ‘relative’- this is the best place to start for many would be online marketers as you can learn marketing on its own for much of the time without having to create products, which you can do later when you have an understanding of the processes involved. Anyway,here I am pretty much about this Affiliate Marketing stuff. I do have my own product, still in the completing, but for these purposes I am about Affiliate Marketing and what you need to do.

So what do you need to do for your business to start off? Well I am creating a Free Product for free + shipping which is precisely about this and is called ‘Affiliate Induction’. It is a slide show with narrative and will be coming out on a usb stick. It is fundamentally about covering the details of what you need to get to start your online business, the first set of ducks as it were. Available soon.

So whilst there is no Time Travel machine deal available (yet,I would hasten to add) there is the chance to build a life which takes over from the life of quiet desperation experienced by so many in the modern world which can give you the chance to live out many of your cherished dreams and goals.And isn’t that what we really want anyway?

For the moment please visit the following site for a copy of the ‘Perfect Offer’-a sure fire way of straightening out your thinking.

https://mikeram.clickfunnels.com/optingx65g1dk

Thanks for reading. I will tell you more about the Free Product I am creating in future posts. Be well.

Hi there again,

Only a couple of days left before the madness can subside and we can all just watch the telly! I remember this time last year and a blog post I wrote then. It was about a question on choices. Given the following conditions would you choose:

a) A Snow White Mirror. Your own solution to your insecurity. You could be told at any time of day that your were the most beautiful of them all.

b) You had 3 wishes all of which would be fulfilled once you wished for things you desired. This can be tricky as you might ask for something silly along the way!

C) You would be given a Time Travel machine if you chose this option. I did not specify for how long or anything.

d) You could have your own Dorian Grey picture! Indulgence in your pet fetishes and the deepest depravities your heart could imagine and still you would retain a youthful innocence in your face.

e) You could choose a Superhero Superpower of your choice. Invisibility for instance.

This may not seem like a blindingly generous choice to you,but to me it seems a fair assortment. Anyway which one would you choose?

I will not reveal my choice. I like a bit of secrecy. But instead of all the above without having to go to any great ,you could have a six figure a year business keeping the wolf from the door and providing great value to customers who need your solutions.

Well that’s a marketing message anyway. At present even more in the realm of fantasy than my 5 choices. One day though,one day!

I think with Time Travel, I have always felt a surge of enthusiasm for the idea of it. It may not even be that hard to make real. Of course it has been pioneered-some time in the future! Yes. In the future people are time travelling.Theoretically. Pres Trump may have destroyed the planet before it was ever possible to invent TT. We do not know. But if the world we know has survived beyond 2030/40 then time travel will have been invented. Which statement says quite a lot about my perception of time-ie the future as already happening. Well scientists have said that parallel universes exist and it is no more unreal to think that time-linear time-in the future- is already taking place. Weird.I am no scientist so I do not fully appreciate all the factors,but I am a philosopher and a thinker so I can create.

Indeed Time Travel always comes up when I am asked to consider my dreams for the future. Now if TT is already happpening somewhere in future time, then could someone come back to this present and reveal this?  Logically,yes. Could scientists disprove this as a possibility. I suspect not. Like the case for alien life forms, the reality of time travel in the future,unless our earth gets destroyed or the religious nuts take over completely, is pretty much proved. I shall continue on that basis. The means we could be shown by someone coming back. Or hit on it ourselves, though true to our lower natures commercial companies would want to take over and make a lot of lucre out of it. Usurers! If only we could get rid of that sort of pointlessness! Unless we use them to our ends.

Imagination surely has played a bigger part in our evolution than many  would claim. Without it we would have got nowhere. Unfortunately some people have turned nightmares into reality too.

But if we follow our dreams enough they may turn into reality!

 

 

 

 

I like writing. Pure and simple. I find it an entertaining and interesting thing to do. I suspect it is one of my stronger suits in life.So if that is my task for today I am generally content.

Obviously in marketing there a very wide range of activities we must undertake to get a business to live and even more to get it to thrive. I am somewhere between getting mine to live and getting it to thrive.

I have thoughts of the Chinese Bamboo tree. I must water and water the area I planted the seeds in for an eternity and then boom! in the last bit my bamboo will thrust up at amazing speed into the sky. and people, including myself,will stop thinking me crazy. What a joke! The bamboo tree is in this instance my business. keeping going is the tough bit.

At present I am putting together my free plus shipping product for the Customer Acquisition Bootcamp. It seems stange to be producing something which the wider world may see. The product will be on a usb stick and delivered to peoples ‘ doors. Wow! I do not know quite what to say. It ewill not be the frist product I have made though as I do have a weightloss product in another business. But that needs finishing too. A few more heads and pairs of arms might do the trick.

In reality outsourcing would be a good idea where required and I shall look closer at it as a way forward. It is a matter of taking the plunge and deciding what to outsource,what to keep. The 80-20 rule( pareto principle) determines that we get 80% of our results from 20% of our efforts. So ditching the low value tasks and concentrating on the highest value ones is necessary. But in truth affiliate marketing at this stage does require we do some of these low value tasks. Those are amongst the ones I should farm out.

I think I make an advance of sorts everyday just about.It may not be massive but on this voyage of discovery something more is learned daily,something more acted upon. Overall taking action pleases me more though I am always ready to learn something. Having an academic background ensures that. I will never stop learning until I am too gaga to understand a word!

Among the tasks I will keep will be writing and videoing as well as funnel creationand all the fun things. The things which will go will be minutiae, techy things and possibly capturing traffic. Or probably!

Anyway I seem to have rambled a lot. In keeping generally with the time of year,concentration on one task alone is not that simple. Anyway I shall be back in the not distant future. Be well.

For a free product please go to

https://mikeram.clickfunnels.com/optinq5avziuq

 

HI there,

I hope you are well. Much in the same vein as I took the ‘Quick Start Challenge’ a couple of months ago, I have been doing the ‘Customer Acquisition Bootcamp’ these past few weeks. I am now about half way through. This is basically beta testing a new course being put out by Dean Holland about creating Free plus Shipping offers, and in the process of this I am being shown how to create my first one.

So to start with we were asked to come up with the person who would constitute our ideal customer. This is called an ‘Avatar’. I had two, one of whom I defined in very detailed lines- a University lecturer, looking for additional income to give her and her son a better lifestyle.

The other was for a slightly less defined couple who wanted to escape the lives of ‘quiet desperation’ they are forced to live out in dull dead end work on  middle management salaries, and have more time to actually enjoy being on this earth.

In the following week we had to come up with a number of ideas of what would constitute a good free product which could be shipped as a physical product to someone’s door. So among my ideas was a product which sets out on videos the first steps you must take to begin business in affiliate marketing. This I think is quite a popular idea for a Free plus shipping deal as it gives the basics to taking off.

Indeed I have a number of posts on my educational site exactly about this, https://marketingwithmikeram.co and may well use materials from there to construct this product. None of it is rocket science and really it is a case of explaining it in a beginner friendly way, and giving a resource or two with it.

Another idea is for a short course about setting a blog. Again not rocket science but nonetheless very appropriate. I had a couple of ideas in motivational psychology adapted for marketing and personal developement  and  staying healthy while being an entrepreneur, both very interesting fields of study and application. These are all possible ideas for a free plus shipping. One day I would like to try the book idea also but I suspect that is a bit of time away yet. Though I have seen how Frank Kern goes about developing an idea for one and it seems pretty feasible to me.(The guy knows clever shortcuts)

So this week on Customer Acquisition Bootcamp we learnt the steps towards creating the marketing of the Free product which is the most essential part to get good at if one is to actually spread the good word. Having a good product is non-negotiable, but getting the marketing good also is no less important. So I have to create  the marketing material for it over the next couple of days which will be fun. I shall do a short video and sales letter which can be compressed into a good advertisement.

This can be summarised as ‘The Eight Step Formula’. Firstly the ‘Who’. Who am I? Simple enough to answer unless I am in one of those philosophical enquiry modes. Enough said!

So ‘What’ is it I am offering? Well as stated above, in this instance one of the four ideas I put out.I introduce the product in an attractive way.

Thirdly ‘Why’ am I offering this? This is a simple enough question to answer though I cannot take too long about it.Basically this question is about why would someone want this product-ie what pain point am I addressing?

The fourth point of this formula is to state ‘How’ does the subscriber get this product-a very easy straightforward deal whereby the product is a free one but the customer pays for the ‘shipping’.Simple as that.This is where I would get their address and card details so I could deliver the promised product to them asap.

The next step you need to tell them is why you are being so generous.And be honest about it.You want them to buy from you afterwards. Simple. Then you have say why you want them to do it fairly quickly. There are only a limited number there for delivery.

The next detail is to give them a guarantee on the offer. This is optional.But as the price of shipping is as much as couple of coffees it is unlikely to be operated on. And finally you recap what you are giving them, and why it is a dead cert brilliant deal. And that is it.

On the face of it this seems fairly straightforward, but in reality I shall have to do it first. In any casein feels a bit like being let off the leash bit to express my marketing self in a way directed towards getting success which is tangible and measurable. Exciting!

This is what I have been doing of late and moving ahead in my business. And meanwhile the Nobel peace Prize has been awarded to the ‘International Campaign to Abolish Nuclear Weapons’. Well done to them. Make Love Not War! We cannot do this sort of business if we have been fried!

For a Free Product already in existence, by Dean Holland, please go to https://mikeram.clickfunnels.com/optingx65g1dk

 

 

Hello again,

I realise that working in Affiliate Marketing requires that fairly often I have to go above and beyond my skill set in order to accomplish another task I realise I have in my way. So I learn to do something else new, i discover a new tool I have to learn,or even a new way of thinking I need to be aware of.

Sometimes it even quite a lot of effort to discover how to do something I need to accomplish or even what needs accomplishing.The journey after all has to go on.

Now I’ve been travelling enough to know that one has to be equal to whatever life throws up,or in this case one’s marketing journey.

I have tightened up on other skills I had before too and whatever the journey requires I am up to. and it’s good to increase one’s range of capability in some way. What yesterday was inconceivable, tomorrow becomes default functioning.

And not only do I have to acquire more resources but I have to become more resourceful, the true all rounder as it were. Often my resourcefulness involves sheer stamina, the resource of just keeping going and being happy to do so. Or being able to look at the journey in new way. I have to survive being swallowed whole by this marketing gig and surviving to tell the tale. In an obvious way it runs me even though I am in charge at all points.

But I am encouraged by the possibility of the prizes which lie ahead. Abundance and wealth beyond what I can lay my hands on now, for sure.The ‘why’ is the important driver in all of this. Were it not I would be better off concentrating for now on painting pictures which is great fun.

I am aware though of my shortcomings as well as the overwhelm I can be prone to if I consider everything I have to do. And above all in order to do well I am informed that I have to simply impress the market. So it goes on,deeper and deeper into the scheme. Okay, so what next?

Haha! Maybe I should get a witchdoctor to help me get subscribers. or learn better language patterns. Of course it is default for me to consider the more complex approaches, being as I am a fairly complex being. After all, how many hours a day will this business require me to work  to make headway with some of the tasks if I am to make a success of it?

But if it is 20% of the work which will get me 80% of the results  then where am I losing sleep if I do not bother with certain tasks? I’m not if I know what they are. And maybe it’s only 10% of the work,fully focused of course, which will get me 90% of the results.

I am back to delegation/outsourcing as a solution, maybe the only one. It will have to be on a minimal budget though.

So to move on a couple of notches, you can imagine perhaps my surprise and amazement when in the midst of this morass of complexity and wondering how to organise it all, I listen to the following ideas of marketing giant Frank Kern.

 

He was talking to a friend of his who was discussing horse riding and telling of how he remembered seeing someone with a $1k saddle trying to ride a $10 horse, and saying there was no way that $10 horse was going to be any use at all no matter what sort of saddle you put on it. A $10 horse is after all just a $10 horse. The fancy saddle was not going to achieve a thing.Except make the person look like a fool. And Frank Kern reckoned that marketing is a lot like horse riding. You gotta get a good horse and that’s really the whole of it.

Now in marketing terms the horse is your offer, the transport from A to B. Now you can have a great appearance, fine copywriting skills, a whole host of gismos and tools, a carefully modulated speaking manner using hypnotic language patterns and no matter what fine courses behind you, a special camera to shoot videos etc, but if your offer is like the $ 10 horse then all that ain’t worth a dime and you will bomb.

Having a good offer is like  having a great horse which knows what to do and obeys your commands. And that is the only thing which will get you what you desire.

He goes on to talk about what constitutes a good offer. The example he uses is of crazy tough mudder entrants doing the long course and testing themselves out to maximum so that they arrive at the end completely exhausted and thirsty. In that state will easliy accept your offer of a wholesome drink for them. All you have to ask is  ‘Are you thirsty? well I have just the thing…!’ Product sold. Your thirst quenching body reviving drink!

Aced it!

For someone like me this is truly a lightbulb moment. I have been told so often to keep it simple, or not to overthink things. And that is really how it is. Or as Jay Abrahams says, ‘The best way to sell a horse is to put up a ‘For sale’ notice!’ Blinding! I am in awe!

For the Free =Shipping offer ‘The Perfect Offer’ please hit the url below and move ahead in the process. It’s win-win deal. Or a long cool drink on a very hot day!

https://mikeram.clickfunnels.com/optingx65g1dk

 

 

 

Hello reader,

I hope you are well and enjoying life wherever you are. Often when I write a blogpost I have had a number of ideas for a post wandering through my mind, vying for attention.Then I come to start to write and…..you guessed it…my mind has gone blank. Which reminds me, maybe I should have written them down while they were there.

The human mind is far more powerful than any of us could imagine. Certainly it is more powerful than we are led to believe in our education or in our jobs. In fact it is so powerful that you would have great difficulty in conceiving just how.

In this computerised age it seems though we have surrendered the idea of our mental power to the great God,IT. Of course you and I are communicating through a computerised system at each end. And the words are passed between them through electronic cable or wireless technology or on a really old system through telephone lines.

And the computer has so many functions it can perform so as to make one think of it as all knowing ,all capable, in conjunction with the  the internet, anyway.

But in reality every computer in the world working together could not perform the functions required of the human brain to get a person from one side of a road to the other.

The power is within your and my brain, in the mind. What we can conceive and know, we can create.

So if you have the desire to create a functioning business which can become successful, then you like everyone else have the ability to do so. So do I! Which I have to admit is an idea which at times lies on slightly shakey grounds.

Building a business plan which is practical and deliverable is  good place to start. To this end I write blogposts and make videos. But having an overall goal to which I can direct my efforts is really a key component. I suggest you do it for yourself too. Just creating a business and hoping to make a stack is not really a directed plan.

Hell we all want that ultimately.But it’s what money can buy that is the real deal. A beautiful home in a wonderful place, having exotic holiday in luxury locations, buying your parents a better life, helping people less fortunate than yourself,having TIME for pleasure.The list is endless.The money you gert is just a form of energy which you can exchange for something you desire,rather than an end in itself.

It would be like storing up loads of electricity in an energy bank and going to count your stored Kw/hrs every day if you just wanted loads of money as an end in itslef.You could preen your electicity bank joyously while thinking of your stack of Kw/hrs. But really this is supposed to convert into light for lamps and lights,power for commodities like TV, computer etc.

Your mind is going to be the place where your dreams begin and through which’splanning and execution they materialise. And your mind is million times more powerful than you probably imagine right now.There is nothing quite like it.

So don’t be fooled again.Your computer however useful can never do what you can. And stop selling out to the notion that mechanoids are better, morepowerful than you.

 

 

 

 

 

T

 

Hi there again,

‘I am fed up to the ears with old men dreaming up wars for young men to go and die in.’ George McGovern.

That was a quote about the American involvement in Vietnam,but it is applicable across a wide range of situations,and all the more so today.

Recently we observed ‘Armistice Day’ in UK,and ‘Veterans Day’ in US. Though I am not sure of the name,this day will have been observed similarly in Australia,New Zealand and Canada, as well as elsewhere.

So that quote of McGovern’s takes on special meaning at this time of year. And always the message has to be that peace is worth fighting for and if that option is out, then above all preserve life and limb as much as possible.

Noone wishes to die in a war. And generally the decision over whether or not a war has to be fought is taken by politicians over a certain age.

But at present there seem to be many politicians who are careless and negligent over maintaining piece. The rise of Nationalism has seen to that. The fragmenting of society and polarisation through the devious ideologies of those who wrap themselves in flags makes for a far less safe world. The value of human life has become less than the value of a piece of cloth or money.

And yet there are enough good people to make sure the worst does not happen. And the good people have to continue to fight to overcome the forces of division and conflict,greed and ignorance.

I may have drifted off marketing message here, or personal biography, but it is worth saying nonetheless. We are born and our lives have intrinsic value. It is up to us to build on that in meaningful and positive ways. To be happy and make our mark in some way.

Now I am doing this marketing bit because I desire to bring something of value into people’s lives. I am aiming to open readers up to the idea that making money online is a viable option for them, particularly through Affiliate Marketing,and for that reason i promote the products of Internet Profits.

I have been using this system for a while to build a business,so that I can sell the products through Funnels created by this company of =which I am a Certified Partner.

I am not going to pretend it is easy. in fact it is pretty hard. But one thing which will make your marketing online experience easier is to have systematised coaching from experts and a structure to how you sell. You get his if you buy from Internet Profits in a way that you do not if just join affiliate programmes from Clickbank.

The principles I am taught though will be applicable across the board of Affiliate Marketing. They include the basics of what you require to start out-like building an Optin form,a Thank You page, and an offer to promote, as well as an Autoresponder to email subscribers and a domain name with hosting.

Now even that might be beyond your knowledge base. I recommend you visit my educational site to find out more. This can be found at https://marketingwithmikeram.co

There you will find a succession of posts/pieces I wrote on the basics of Affiliate marketing.

If you would like a free product then please go to:

https://mikeram.clickfunnels.com/optinq5avziuq

I am here to serve in part,to educate you and myself,to tell bits of my story to you and to turn you onto  great products.

My thoughts are with you.Mike.

 

 

Hello readers,

Last post I compared marketers to beggars outside a restaurant. One has to write the best possible message on one’s piece of cardboard to get any chance of a donation.

So what wins? One has after all to give the would be donor some sort of quid pro quo. Usually some moral/spiritual gain to offset economic outlay! It is slightly different for marketers though.

As a common principle the first major understanding has to be that one addresses any would be subscriber/purchaser’s worst pain point. This is a given. Of course he/she may not know that he/she has a pain point. One has to get this across asap., get them to stop and be notified about something which has relevance to them in terms of PAIN.

Now it is said that a phone call to someone in the middle of the night will more likely be acted upon if it is about something painful to the recipient than about something pleasurable. News about a dear one’s car accident will get someone out of bed and down to the hospital. News of the recipient’s  intended promotion will more likely evoke a response of:’Couldn’t this have waited till morning,Bill?’

Thoughts of what creates pain in someone’s life will more likely keep someone awake at night than thoughts of an impending pleasurable event. Just! Angst, fear, terror work deeper on the psyche than their opposite.

So you have a reader’s attention for a moment because you have quickly grabbed their attention via a pain point. Of course they may not even know this is a pain point. They may simply be suffering from something whose origins they do not understand until you suddenly bring this into their awareness. A good example of this might be summed up thus: you are trying to attract customers to buy your product. You do not know why this is so hard. Then someone of authority points out that the reason for this lies in the Offer you are putting out. It is not so simple as saying it is the product, because it is the whole package as presented which is limiting your success.The Offer.

By this I mean that someone can be aware of a pain point but not have a clue why, so giving them a fresh insight into why they feel as they do on a certain matter and being abler to show them authentically what it is that troubles them is a very valuable piece of information.

From here the solution can be defined. And obviously you can show it to them and not only can you show it to them but in fact you are THE GO-TO GUY to show it to them so that they do not have to waste any further time or energy getting to the point of solving their problem. You are the guy with the real solution to their problems.All other solutions by implication are mere attempts to solve the problem which will not result in their needs being met.

To continue the example. I know that your pain point is in the fact your offer sucks. And I know where I can point you to find the right solution. Dean Holland is CEO of Internet Profits and has put together a free product on a usb stick called ‘The Perfect Offer’, in which he shows you the components required to make your offers perfect for their purpose. Thus I am the guy who can show you where to go to solve your pain point. Just like that! Magic,eh?

So in a nutshell that is how you get to your readers with your information regarding the solution to the pain whose origin they did not know about.

And this is what you have only a limited time in which to show whoever stops at your page/post to read your offer. So you have to know what you are doing!

To obtain the ‘Perfect Offer’ for free-you pay for shipping @ $9.95- please hit this link and indulge your curiosity. Answer the question ‘How do I make my offer better?’ by watching the contents of the usb stick you will receive when you apply.https://mikeram.clickfunnels.com/optingx65g1dk

Thank you for reading. I hope this has been useful to you.