Hello again,
I do not know whether there are times when you have many ideas forming in your head sometimes and queuing to get expression somehow,and just mixing themselves up in the process.Well that is how I feel today as I stand on the cusp of writing this post.
Oh sure sometimes it’s the opposite and nothing mind stares at a blank sheet searching for ideas,and finally forms one idea. But today,no. It’s as I said above. Like am I going to talk about the technical stuff I have difficulty doing, or am I going to talk about environmental change and renewable energy and tie that in with recycling content, or am I going to approach this as a deeper confession about my ability to do the stuff I have to?
This is convoluted for sure. I guess my approach to getting things done is a good point to start because I have been trying to get this site into good working order and putting monetising items into it. So I sort of press a few buttons more in hope than judgement and something appears,while another box disappears.
The problem is to tie it all up. I can add a plugin or a widget and see that show in the sidebar, but then I have to tie it all up to the place I keep the email subscribers names and from where I will mail them.
It has all gotten chillingly complex and I have surrounded myself with answers to my technical questions which make so little sense that I have to go and learn a new language to understand.
Perhaps you are one of these people too. You have some ability in this business but as soon as it gets too technical you shy away from the solving of the problem. Unsurprising in my mind. One just cannot be all things in this business.Technical answers go so far but in reality it can take a lot of time.
Now in the building of this site I have ‘magically’ manifested a few good things in the side bar,but none of it is perfect. None of this blogsite is perfect. But in all honesty it does sort of work. Not perfectly. But just about functionally enough. So although I will look to improve it over time, it’s gonna have to stay like this. As they say, just good enough is better than not all. And it does at least get out of the door!
Anyway I was going to also talk about the last part of the Quick Start Challenge, which ended over a week ago.
Well I sort of ended the QSC and felt vaguely triumphant,though I am not prone to outbursts of self gratulation. But then suddenly I felt like there was nowhere to go, and I was going to have to summon up my own next steps without the guidance and map.Help! I felt like a flopped souffle for the weekend. NOTHING. No energy, no direction, no enthusiasm. But then I heard Dean Holland say we had to really make this work and move on and not give the game away. So I have got myself to this point after dealing with technical matters related to my site.
But that does say something to me. My mentality is without direction if I do not have a clear idea of what to do next. And though I am fairly inner directed, it was great for a while having clear instructions on the next step, and the next step. So once I have done all this tech stuff on my site, I am then going to get clearer about Facebook traffic and set up a campaign for that, and also take the chance to do some more blog hopping. Along the way I will also make a couple of videos. There now. It’s put out there. So can I carry out those steps? Who knows.
The number one important thing is to know that the entire marketing machine works like it should and things like emails get to those who should receive them, so I have to work a lot in the machine room to get that done.And that means coordinating moving parts. Oh,well. I may yet astound myself! Oh yes, and I may tell myself also that getting results is not simply about getting money from this enterprise. Bye For Now!
Oh yes. If yhou want more detailed instruction in the finer points of affiliate marketing set up then PLEASE VISIT THIS SITE:http://www.marketingwithmikeram.co/

Moving forward into the autumn equinox there have been the usual equinoctal winds and rains and the season has definitely flicked over into autumn. Whilst I do lament this in part I am aware I cannot change a thing,least of all the march of time. So I have to concentrate on changing those things I can change,such as my Internet Life.

I say Internet Life because I spend many minutes of my life scrolling through facebook,in spite of being told I should not by time management’experts’.Mind you there is no one here to tick me off if I do and to be sure there is plenty to occupy my attention when I do look at FB.

However soon I will be using it to create adverts to target audiences tailor made for my purposes. Learning the outline of this was the main topic of the last teaching class of the QSC and amongst the most interesting of all the topics covered in the course.

The challenge has now more or less finished and I am surely not in the same place I started. I have now a functioning basic model of a business system which will underpin my future marketing efforts.

Having set up this blog site as a space in which to record my experiences of marketing and to document my victories and my failures I then set up a two tier Lead capture site. I built first an Optin Page consisting of a Headline about the Free product I am offering (one of the first necessities of running a business like this) and a box in which the interested person could put his/her email address in, so that the Free product could be made available to that person, and a Button to press to access it and the next page-the Thank You page., while the email address was stored in a list within my Click Funnels/Actionetics account.

The email address duly captured would be stored within the machinery for sending emails out , while the Free Product would be made available to them and on the Thank You Page , they would get a further piece of content-for free-which would give them information as well as tell them about an offer they might be interested in going forward. From that point they could if they wanted sign up to a free webinar or simply take the free product and leave.

Now within that lead magnet/free product there would be a certain amount of information given which would be relevant to the later affiliate offers to be made, ensuring that what was in place was a coherent internally logical piece of preframing which would be relevant  going along. The nature of the eventual affiliate offer is really the factor which determines what information is given before it and how. Creating inner congruity between all of the parts of the process is a major concern as well as congruence of colours and fonts used.

If you desire more detailed information on the actual process of creating a lead magnet and the steps after, please visit my other site at : http://www.marketingwithmikeram.co/ This is a more educationally based site where I have outlined most of the basics of affiliate marketing for beginners and beyond. There is quite a substantial amount of information there and I suggest you look around if it is something you think you could benefit from. I am here always to answer questions you have and you can either post them here or send them to my email adress as listed.

Moving on from that part of the Challenge and having a working email optin and thank you system, in the third part of the Quick start challenge the exercise was to create a series of emails to send out daily on automatic. This meant that whenever someone signed to my optin page their address would be stored in an Email list pertinent to this series, and then they would be sent a daily email in a seven letter sequence informing the recipient about who I am, what would be sent to him/her moving forward and reminding him//her of the next part of the process,in this case to sign up for a Webinar for Free to hear about the Affiliate Offer down the line-in my case an offer from Internet profits, with the free webinar an occasion to hear about the products offered by Internet Profits.

Thus armed with an automated email delivery service, the Final part of the Quick start Challenge was to learn about getting Traffic, the lifeblood of any online system. As the body cannot do without blood transporting oxygen around it so a business, an organic entity like a body, cannot do without the constant flow of traffic coming to it and subscribers, like nutrients, being attracted to and brought into the first parts of the system.

Dean really went above and beyond in the final part of the QSC in delivering three webinars on traffic. Types of traffic and how to get them were the main subject of each webinar and the processes which they work through. As mentioned early in the piece the final part was on paid for  Facebook traffic, which I found quite exciting to contemplate moving forward. Otherwise I am into blog hopping and video content marketing-both free traffic methods- in order to get people to look at my site and possibly optin for my free products.

Now that was not the final actual webinar in the process which I will cover in the next post on this site. This will happen in a few days time.

I feel for now I have been though a telling and enriching learning process which should hold me in good stead moving forward with my business. It was always necessary as I seemed to suffer from overwhelm and massive plate spinning without actually being able to get the various parts of the process down and in the right order.

From this point on I should be able to start to generate some leads to send through my automated machine and start to generate conversions to my affiliate offers. Upwards and Onwards….

 

Hi there folks,

I hope you are doing good and getting your deals together. It has been a weird time in the world for a time now,and having rewatched a film called 2012 last evening I am inclined to wonder at what is going on with multiple hurricanes hitting central and north America and the simultaneous earthquake in Mexico.Then there is also socio-political rumblings around the place and I find myself drawn in and desiring to give my own comments. Stuff we should have resolved in the world a while back raises its ugly head again and I wonder why we let it.  Western culture has become too relativistic with the mass spread of post modern thinking – this is the Post Modern Age’s worst fault and leads to some dangerous absurdities such as giving too much space and credence to some very ghastly viewpoints. Somewhere one has to take a stand., and say what is right and what is wrong.

I am told ‘Be yourself’. Really? You honestly wish me to go out and give the full version of me? well don’t say you ain’t warned. Actually I like the quote by Oscar Wilde which says’ Be yourself. It’s the only part available right now.’ Another quote I read told me I could not fail at being me. Most reassuring. Now I’ve studied some social psychology and anthropology so I am a bit wise as to what the human makeup is. I am fascinated by the mind and the social setting of human endeavours, and in marketing there is obviously a degree of room for using this material. I shall go into this in some depth as I progress in life and report it here over time. The use of hypnotic language patterns and NLP techniques is quite common in marketing world.

But the most obvious use of psychological techniques is when you offer something which will have your audience begging to be allowed to buy what you offer and then delivering in full on what you titillated their senses with.

Dog behaviour offers keen insights here. when you give a dog his dinner, you have this preframed creature literally begging to get that plate into position so he can eat-surely the highlight of the day. He will emit longing noises, and saliva will start to run down his jowls until pools form on the floor below his mouth, and he will move around in wrapt anticipation of the event to come-to wit the arrival finally of the bowl of food. He will stick his paw in the air and as soon the bowl gets put on the floor that face is deep into it and demolishing the contents. The point of marketing is to get your potential buyers to where they are the dog!

The pools of saliva are more like a flood. The internal talk is going: please! please! Desire is just that.  And this I see as the end point of marketing. And that is really all one needs to do.

But just imagine if you had got the dog all excited about the food, but then at the last minute had swapped the bowl with his normal food in for a bowl filled with sand ,or stones? What then? Or less offensively, but similarly deceptively a bowl with tangerine segments and lettuce leaves. The dog would probably feel badly treated or worse. To be frank if it went for you in the instance of a bowl with stones in it, then that would be well deserved and good luck getting it to shower you with affection again. In the case of a tangerine and lettuce dinner the dog would simply think you were screwing with it and find itself something from the larder,by force if necessary.

Don’t mess with your pets is the moral of the story, or as importantly for my enterprises -Don’t mess with your customers!! Give what you say you will.

I am into the final week of the ‘Quick Start Challenge’ now. It has been very appropriate to my needs,and has made me realise that deadlines can be salutary. The previous weeks have involved building this blog site, creating a two step Optin process in order to get subscribers who can become buyers, and creating an automated machine for delivering emails to my subscribers. This has been putting my ducks in a row in the  right order. I think this had been overwhelming me before, though I do not really know why. Maybe it needed to be set out for me. Anyway now I am in the process of deliberating traffic getting strategies. In my mind I think I will do videos,as I have already done quite a few, and some facebook Ads. I will also read other people’s blogs and look around forums. The awesome thought is that when I have everything in the right order and functioning I may actually get the system to work for me. Hoorah!

Anyway this is the lot for today,so stay cool and be well if you are reading this.